Technology has often oiled the wheels of ecommerce, whenever it was stuck. Right from helping on-demand delivery start-ups to showing the way to logistics industry, technology has come to the rescue.
Virtual Reality is another such technological tool that has the ability to multiply ecommerce industry’s growth. How? By making it more personal, predictive and engaging.
Still at the nascent stage
Virtual reality (VR) infuses 3D visualization technology in the shape of virtual trial rooms, design studios, shopping assistants, style experts and interactive content. It gives buyers access to social, predictive and real-life shopping experience, as listed on IOS’s Top 7 trends that will shape Indian ecommerce list.
Whether it is in India or globally, visualization technology is still in its early stages. Considering the huge investment and work it requires to build something like this, ecommerce industry is adopting 3D visualization, albeit at a slow pace.
“We are at an early stage of the VR industry’s development so while awareness is growing of VR and e-commerce and how they may interact, retailers thinking of how VR will impact their business is slower than it probably should be given the potential impact it will have,” shared Ann Nolan, Co-founder of Snobal, a Virtual reality, Innovation, and Technology firm.
While explaining how this technology can transform any business, Nolan said, “The VR and AR industry is projected to be huge so if you’re in retail [or] any business, for example, workplace training, you need to be collaborating VR companies to test and explore how VR is going to impact your business or how you can leverage it to gain competitive advantage and connect with customers.”
Indian ecommerce players & Virtual Reality
In order to give Indian consumers a shopping experience that matches the touch-and-feel offline shopping experience, many online players rely on visualization technology. Eyewear etailer Lenskart has a 3D online trial room to enhance customer experience. So does Aditya Birla’s abof.com and jewellery etailer Caratlane.
Online furniture player, FabFurnish has online virtual home display. Ecommerce firms such as Flipkart, Snapdeal, Voonik, Craftsvilla and Shopclues offer image search feature to their buyers. Fashion etailer Myntra has Robot ‘Artie’ to assist shoppers.
Even offline retailers like Van Heusen have installed digital displays and are committed to infusing customer-relevant technology in their stores.