Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track.
We bring to you a curated digest of ecommerce developments/happenings around the world, compiled from various publications across the Internet.
Amazon will kick off holiday Lightening Deals on October 1st, and it waited until the first day of fall to enlist the aid of merchants to help bring those bargains to shoppers. “The 2015 holiday season is quickly approaching,” Amazon wrote in an invitation to select sellers on Wednesday, “and we’d like your help in providing amazing deals for Amazon customers.” Amazon first opened up Gold Box deals and holiday deals to third-party merchants in 2013, and again invited sellers into its Holiday Deals program in October of 2014.
More than half of the top online retailers offer PayPal’s One Touch payments system on their web storefronts and apps, re/code reported. PayPal launched the product a year ago using technology from Braintree, a startup it bought out in 2013. According to a PayPal blog post, “One Touch is the biggest change to online shopping in more than a decade. It is a faster, safer way for consumers to check out at merchant sites, whether in mobile apps, on mobile web or online – across platforms and payment types.”
Ecommerce has completely changed the way business is done throughout the world, but that isn’t to say that all online consumers have the same habits. Since online shopping is now mainstream, the question that online retailers should be asking is how ecommerce trends differ globally. A 2015 consumer study conducted by PwC looked at the online purchasing habits of more than 19,000 online shoppers in 19 different countries. The market research found that many countries are seeing more online shopping than ever before.
Two international juggernauts are the biggest digital retail players in Spain, according to July 2015 data about visitors to top sites. Amazon has a dramatic lead over No. 2 eBay, and both come in well ahead of domestic players. ccording to research from comScore, 6.9 million internet users in Spain visited Amazon sites via desktop PCs in July. That was over 2 million more than visited second-place eBay, and in third place, China-based Alibaba saw 4.1 million unique visitors during the month.
The spending rise on luxury goods, documented in affiliate trends data produced by Rakuten Marketing, is one of the more interesting shifts in the e-commerce arena, and reinforces aMcKinsey report that claims e-commerce will account for up to 18 percent of luxury sales by 2025. Online retailers of luxury brands and products, therefore, should be ready to ride the wave with intuitive and seamless online and mobile shopping experiences.