The role of social media for any kind of business now cannot be ignored, more so in ecommerce. In the absence of physical feel and touch, customers turn to the internet for advice and reassurance on their choices. Social media is the obvious choice to check on what other people feel.
Product reviews from other customers impact sales and conversions. All the more reason for an online seller to pay attention to their products and quality of services.
Below is an infographic from Bazaarvoice that is based on sample data collected from their network, analysing 57 million reviews and over 35 billion product page views.