Over the past few months, we have heard how mobile commerce or m-commerce is the next big thing in eRetail. With the increasing penetration of mobile internet and easier accessibility to smartphones, consumers started shopping more through their mobile devices.
India’s leading fashion portal, Myntra has some interesting numbers to share about the consumer shopping behaviour they have witnessed on their platform. Take a look at the infographic below.
In December 2014, we did hear about Myntra’s possible resolution to turn mobile-only by 2015. Myntra seems to be inching closer to it.
Are you selling on Myntra? Has your sales witnessed these changes too? Do tell!