As several online marketplaces are competing to get more and more sellers onboard, Flipkart has gone a step further. In recent news we noticed that government officials had a tense relation with the online retail industry. Flipkart seems to be making amends with this new tie-up planned.
According to reports, Flipkart has promised to join hands with Export Promotion Council for Handicrafts (EPCH) and Karnataka Small Scale Industries Association (Kassia) to promote sale of handicrafts and products offered by small sellers and local entrepreneurs from across the state. They believe that this will help the state’s artisans to benefit from a much larger customer base. Flipkart had earlier organised a special workshop to train small sellers on how to grow their business online. Also, this close tie with this online retail giant can help them with all the necessary guidance to handle their business online.
Flipkart’s vice-president Ankit Nagori says, “As Karnataka is home to a large number of local entrepreneurs, we see a lot of potential for its sellers to explore our online marketplace model and grow their customer base. We provide marketing support to online sellers by listing their products, sharing data on market trends to help in customer acquisition, cataloguing and packaging services to maintain and enhance quality.”
No stone left unturned
Besides this support, Flipkart is leaving no other stone unturned to ensure its sellers get all the resources they need. The company has associated with the Federation of Indian Micro and Small and Medium Enterprises and also the National Centre for Design and Product Development. This is in order improve manufacturing and to market products of artisans and entrepreneurs, who others are fighting not be crushed under the power of big corporate sellers.
This is excellent news for small sellers, especially since this is the simply the best time to enter the online retail space.